Yu-Ai 【友愛】— a food manufacturer brand from selling the greatest “kaya” to start producing their own mooncake recipe in 2001. Along with a long history, Yu-Ai has always created an unforgettable aftertaste for their customers.

This year, Yu-Ai step out of their comfort zone with a fresh packaging without conforming to the usual traditional design. They went for a series of minimalistic packaging with a fresh design, combining simplistic tones with calm colours. The design shows pure simplicity that is loved by all ages. The overlapping mountains breaks the image of their old design but still retaining the original history and elegance of the brand.

Every season brings in new changes, but the mountains remain fixed & firm. No matter what the future may change, Yu-Ai is still Yu-Ai.