Cashin Lou Shang 2025
Packaging Design • Campaign • Illustration
2025
Project Information
Similar to the blessing of “Cash In,” snakes in dreams are a symbol of wealth and prosperity in Chinese culture. This gave us the idea to create a surreal image in which Lou Shang elements mix with natural scenery and “Cash In” transforms into a gigantic serpent that stands for luck in this scenario.
2025 财运蛇行而至，可庆捞生一如往年推出新年包装。“蛇” 和 “Cashin”有什么共同点呢？
在华人传统文化中，梦见蛇象征着吉祥与财运的到来，正如 “Cash In” 也是财进财进的谐音。我们以此为灵感打造了一幅梦幻场景：捞生食材与山水交织幻化，构成这独特的画卷。而 “Cash In” 则化身为一条巨蛇，象征财运盘旋于这片梦境之中。
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