Spa Chicken

Brand Identity

2024

Project Information

We had the pleasure of bringing Spa Chicken‘s unique vision to life!

Embracing innovation, this Hong Kong founder invented a special machine to elevate traditional cooking methods, ensuring every piece of chicken is cooked to smooth, juicy perfection.

The concept behind Spa Chicken involves immersing the chickens in soup as if they’re enjoying a spa, allowing different parts to cook at varying times for optimal results.

Our design journey began with crafting a bold and vibrant logo that perfectly captures the essence of Spa Chicken – a blend of chicken and spa elements. We chose striking colours and a dynamic font to evoke bustling energy, seamlessly integrating logo elements into a geometric pattern to add a distinctive touch to their brand identity.