Puras CNY 2024
Campaign • Art Direction • Illustration
2024
Embrace the Wood Dragon’s Energy for a Year of Health and Happiness
Project Information
Puras excels in crafting natural skincare products , championing a wellness lifestyle. In 2024, aligning perfectly with the Year of the Wood Dragon , their popular product line, the Dragon’s Blood Tree series seamlessly harmonizes with the theme.
The Chinese phrase “龙腾百木生” beautifully captures this essence, signifying the dragon’s awakening and the flourishing of forests.
The captivating visual design, featuring a dragon and the Dragon’s Blood Tree , embodies the ideals of rejuvenation and growth. It is a testament to Puras’s unwavering dedication to natural ingredients and holistic wellness.
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