Love18 Chocolate

Brand Identity • Packaging Design

2023

Project Information

Love18 is a premium Malaysian chocolate brand that embodies love, passion and the artistry of fine chocolate-making.

Despite several iterations, from a fingerprint logo to a bright orange visual identity, none fully captured the essence of the brand. Through countless meetings and discussions, we distilled the brand story to its essential spirit —

Sharing Love, Delivering Happiness

To convey this brand value, we’ve embraced a logotype adorned with a subtle smiley face. Joyful Yellow and Light Beige as the primary colours, maintaining a clean visual aesthetic and radiating bright positivity. We’ve also extracted the ‘e’ knot from the smiley face from our logo, as a core graphic into various graphics and patterns. Through the new identity, Love18 wish to foster joy for both givers and receivers.

More Works

Have any questions, collaboration proposals, or ideas?
We’d love to hear from you!

Have any questions, collaboration proposals, or ideas? We’d love to hear from you!