The brand concept is simple and direct: “Anytime is Coffee Time.” We want our customers to know that they can enjoy a cup of coffee whenever they want. To visualize this concept, we designed a clock icon logo that incorporates various elements related to coffee and time.

The “tick” signifies the right timing because “Anytime is Coffee Time”, while the crack of coffee beans represents the beginning of the coffee brewing process. The scale of the clock represents the measurement and precision that goes into making the perfect cup of coffee, while the smoke of hot coffee represents the final product – a steaming, delicious cup of coffee.

The serif logotype used in our logo adds a touch of vintage charm to the brand, in line with the retro-aesthetic design theme.