BE U Cafe
Brand Identity
2022
Be Unique, Be Urself, Be U.
Project Information
Have U bean feelin’ moldy lately?
Let’s espresso ourselves through Be U’s creative space, just a sip & bite makes U all butter again!
Upon entering Be U, quirky puns can be seen throughout their brand identity, where they are creatively designed into collaterals such as menu, stamp card, food & drinks packaging, as well as its interior elements. With the combination of both graphic elements & quirky puns within the cafe, customers are welcomed with a flush of positive motivation while expressing the best of themselves. The use of brown with green tones set a soothing, warm atmosphere where they can simply relax & be themselves. They are always reminded to ‘espresso urself’ with each moment in Be U.
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Have any questions, collaboration proposals, or ideas? We’d love to hear from you!
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