A Malaysian branding agency founded in 2015 by YeeYn, is built on a name that plays off her own—rhyming with “interesting”. In her mid-twenties, she faced a choice: climb the ranks as an Art Director, Creative Director, or Account Manager, or leap into the unknown. She chose the leap. For her, uncertainty wasn’t a threat; it was a canvas.

Designing weddings and events taught her about moments that vanish in a day. But branding? Branding lives on. While a brand may fail, it also has the potential to thrive and make a lasting impact. It’s a chance to create something that grows, evolves, and shapes the world.